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Saturday, 20 August 2016

Airtel ties up with Samsung to offer 9 GB free data

NEW DELHI: Following Reliance Jio's partnership with Samsung, India's top telco, Bharti Airtel has collaborated with Samsung to offer 10 GB Airtel 4G data at the price of 1GB 4G data to Samsung J series customers.

Airtel's 'Super Powerful' offer will allow customers 9 GB of free data which would be valid for 28 days. The offer would be expiring on 31st December and can be availed over 3 recharges, available only for prepaid customers.


The biggest catch to the scheme is that the 9 GB of free data is only available as night data valid from 12 AM to 6 AM, which is the area where Jio wins as its preview offer comes free of day and night restrictions.

In mid-July, Jio had tied up with Samsung to offer unlimited 4G data with voice benefits to Samsung users for 90 days. The offer however was available on select Samsung Galaxy smartphones which excluded J series.

A senior executive at a leading south India-based cellphone retail chain said Jio's bundling scheme with Samsung has catalysed sales. "Sales of the Samsung handsets which have the Jio bundling scheme has grown by 15-20% since the launch last week," as reported by ET Telecom. Therefore, Samsung could be leveraging data bundling schemes to push sales as it worked out well with Reliance Jio. Now the company also has India's leading telecom service provider on board.

"We are delighted to extend our association with the popular Samsung J series. We believe this partnership will help customers enjoy best-in-class smartphone experience on Airtel's 4G network," said Ajai Puri, Director - Market Operations, Bharti Airtel.

Airtel had previously introduced bundled Double Data offerings with top industry players like Apple, Xiaomi, Micromax, Intex and Lava as well.

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